Authentic messaging introductions and impression perceptions

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Authentic messaging introductions and impression perceptions is the title of s7.E10 of the brand messaging podcast Wait What Really OK.A header graphic with a blue background and a white title inside of a white outlined rectangle that reads Authentic messaging introductions and impression perceptions. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons.

Authentic messaging introductions

A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections.

Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.

A graphic with the episode podcast cover for Authentic Messaging Introductions with a variety of social media icons surrounding it.

Creating an authentic connection with a new contact these days seems more challenging than ever.

With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. When it comes to considering some authentic messaging strategies, slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.

An orange graphic with the image of the Authentic Messaging Introductions episode and a quote to the left of it that reads "Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale."
“Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale.”

This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere.

Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales.

If this was true, why are there so many groups out there and why are so many people part of dozens of these groups? The confusion can be rooted and tracked to messaging. Are they clear? Is your messaging clear and is there an understanding outside of just the sell and the offer?

Messaging with honor

Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the over saturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt.

Consider that  messaging comes before marketing and introductions with authentic messaging should come before the selling.

When it comes down to those true introductions, messaging matters and the matters of messaging, when addressed, will help to get your message across all the better.

It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of authentic messaging and connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales.

A show poster with an empty arena, the wait what really ok logo and the title of the podcast episode and text.

Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale.”

An empty and dark arena with the Wait What Really OK logo and text in front of it.
Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.

Taking the steps with truth

Not working to come off trendy, popular or hip, consider moving away from the script, the hype and the buzz words to amplifying the truth in the words and your story that you would like to share.

People are smartening up and much more aware of the sell, in the same way that they are tired of being sold. 

In the understanding that they may have heard it all before, but not from you, allow your story to look like, smell like, sound like and taste like you… and not anyone else.

Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK is available on most channels, sites and stations where you like to listen to podcasts, and at any of the links below.

If you have any questions or would like to connection for a conversation above the above or anything else with your messaging, you can contact me through the information below.

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The Brand Messaging Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
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Brand Messaging Podcast Music Credits 2:
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& FSG Messaging and Optics
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Authentic messaging introductions and impression perceptions
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Authentic messaging introductions and impression perceptions
 
About Loren Weisman 73 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.