Top of mind bottom feeders and how their spam email tactics can suck blog from Brand Communications and Optics Strategist Loren Weisman.
Top of mind bottom feeders
You have probably heard the phrase: “Stay at the top of your audience’s mind” at all times.
And all these hype type Business coaches and executive consultants love to repeat it as if it’s the ultimate marketing truth.
But here comes the problem…
Many have twisted this advice into something counterproductive. Instead of providing value, they flood inboxes with constant, repetitive, low quality content in a desperate attempt to stay “top of mind.” I call them Top of mind bottom feeders.
It reminds me of those old movie scenes…
(before everyone became hypersensitive and so easily triggered)
where someone tries speaking to a person in another language by just getting louder and slower, as if volume alone will make the message understood.
That’s what seems to be happening with email marketing today.
More noise, less meaning… an excess of hype and less authenticity.
A Big Part of The Problem: Overkill and Over sending in Email Marketing
You click on an ad or sign up for a free resource.
The next thing you know, you’re getting the daily emails…
and even sometimes seven days a week.
What’s inside of so many of the emails from those Top of mind bottom feeders?
– AI-generated filler content
– Sales pitches not even cleverly disguised as valuable insights
– Regurgitated blog posts, just slightly rewritten with empty call to actions and weak hype.
These approaches don’t build trust or deepen connections.
They can do the opposite:
– Trigger unsubscribes
– Get your email marked as spam
– Damage your brand reputation
And sadly, some businesses even keep sending emails after you unsubscribe, breaking both etiquette and compliance rules.
Consider Flipping the Script on the top of mind bottom feeders:
Go for Quality Over Quantity
If you want to be top of mind, you don’t need to send an email every single day. In fact, less really can be more. And perhaps in honor, space, patience and authenticity, you can create better engagement.
Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing
Here are a few better approaches to consider:
1. Honor Your Audience’s Time
– Offer subscription preferences: weekly, monthly, or “special announcements only.”
– Clearly state how often you’ll email and actually stick to it.
2. Prioritize Value Over Volume
– Have every email including something new worth reading or acting on.
– Avoid generic AI output. Use it to assist, edit but not replace your authentic voice.
3. Think Long Term Relationships, Not Quick Wins
– Let customers come to you naturally, like passing by a product in a store multiple times before deciding to buy and seeing how you might be different from all the yell tell sell types.
– Give them space to stay curious instead of overwhelming them with pitches.
Speaking Contract For Loren Weisman for Public and Private Speaking
The “Supermarket Aisle” Principle
In retail, shoppers often see a product several times before they decide to purchase. That repeated exposure can work because it’s subtle and not as intrusive. As they back their products with different ad buys and ideas to engage.
The same can go for email:
– Consider Spreading out your communication over bombarding too often.
– Make each piece original and worth opening, not just glorified click bait.
– Avoid the “same email, slightly altered” trap and hype of those top of mind bottom feeders.
– if you don’t have anything to say, send or share… just don’t send anything then!
When people look forward to hearing from you instead of dreading another email, pitch or push your engagement rates may just skyrocket.
Fake Authors Using AI. Podcast Links and Transcription
Final Thought
Being “top of mind” isn’t about shouting the loudest or showing up the most. It can be about showing up meaningfully, authentically and respectfully. Consider honoring your audience’s time, intelligence, and attention.
If your emails are authentic, authoritative, and genuinely useful, you may not need to force yourself into someone’s inbox every day. They might just invite you in and be that much more open to your product, service or offer… and that’s the kind of connection that can lead to real, long term customers.
Top of Mind Bottom Feeders Original Audio Rant.
Top of Mind Bottom Feeders Audio Rant Transcription Blog
And a short video on Phishing Emails from Loren Weisman…