Where Do You Draw the Line with AI in Your Brand Strategy?
Where Do You Draw the Line with AI in Your Brand Strategy? Some thoughts for Entrepreneurs, Investors, and Authentic Brands AI’s role in branding and […]
Articles by Brand Communications and Optics Strategist Loren Weisman
Expired Experts Might Be Holding You Back: Here’s How to Spot Them
Expired Experts Might Be Holding You Back: Here’s How to Spot Them. In today’s fast-paced business landscape, staying ahead requires more than just knowledge—it demands […]
Branding an authentic book from the start to maintain messaging endurance.
Branding an authentic book from the start to maintain messaging endurance. Branding an authentic book. Talk Title. The Talk Title Description for Brand Communications and […]
Defining messaging tactics from intention to perception and in-between.
Defining messaging tactics from intention to perception and in-between. Many that are in the process of trying to brand, market and promote seem to want […]
Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs
Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs In today’s digital landscape, where AI can alter our appearance, voice, and […]
Strategic Brand Communications Quotes: Insights for Authentic Marketing in 2025
Strategic Brand Communications Quotes: Insights for Authentic Marketing in 2025 from Brand Communications and Optics Strategist Loren Weisman. In today’s rapidly evolving digital landscape, authentic […]
Business Continuity Plan and preparing for an unexpected loss in your company
Business Continuity Plan and preparing for an unexpected loss in your company. Think of implementing strategic business continuity planning for those situations that you hope […]