Awful Spam Email Tactics: Top of Mind Bottom Feeders Audio Rant Transcription
Awful Spam Email Tactics:
Top of Mind Bottom Feeders
Audio Rant Transcription
Awful Spam Email Tactics Original Audio Rant.
Transcription:
Ever hear the phrase “stay at the top of someone’s mind”?
Many business coaches and executive leadership consultants push the idea that you need to keep yourself—and your business—there at all times.
Do you remember some of those older movies, back before everyone became so easily triggered and overly sensitive, where someone would try to speak in another language and, thinking it would help, they’d just talk louder and slower?
Or they’d repeat the same thing over and over again? The misguided belief was that if they just upped their volume and lowered their tempo, others would suddenly understand them.
To me, that feels a lot like what’s happening in many newsletters and marketing emails today. The sheer volume of messages being sent out—often daily or even multiple times a day—is like yelling at your audience, just hoping they’ll “get it.”
It’s pathetic, really. You might have clicked through from an ad or signed up for a piece of information from someone’s site—something that was presented clearly and simply—but then you start receiving endless daily emails. Some people send them seven days a week. Inside these messages, the reasoning is always the same: *“We need to stay top of mind.”*
But here’s the irony: spamming people with AI-written articles, recycled content, and constant sales pushes doesn’t actually keep you top of mind in a positive way. It makes you annoying. It gets you blocked. It leads to unsubscribes. And in too many cases, even after someone unsubscribes, the messages keep coming.
If this is how you’re marketing, you might think you’re building connections, but you’re actually driving people away. In fact, you risk making people dislike you, your brand, and your product—not because of what you’re selling, but because of *how* you’re selling it.
Think outside the box. That little phrase from so many coaches—*“you have to be top of mind”*—is not an excuse to blast your audience every day. Even if you genuinely have enough content to write seven high-quality emails a week, you probably shouldn’t.
Spread it out. Show your audience some respect and give them the space to come to you, rather than rushing at them with excessive, low-quality messages. Relationships take time—just like products on a store shelf sometimes need to be seen a few times before someone decides to buy.
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Awful Spam Email Tactics: Audio Rant Transcription Continued:
Better yet, make your emails different from one another, not just slightly reworded versions of the same pitch. Offer options. Encourage people early on to choose their preferred frequency: daily, weekly, or monthly. I love it when a business signals right at the top of the email:
This is how often we send emails. Would you like to keep receiving them at this pace? Or change to weekly? Or monthly?
That’s a genuine way to honor your audience.
Showering people with content every day—especially filler content—is like sandblasting them with noise. You might be more authentic and well-meaning than others in your industry, but if you remind your audience of spam, that’s how they’ll start to think of you.
Slow down. Put thought into what you send. I’m not saying don’t use AI, but make sure your content is strong, transparent, honorable, authentic, and worth your audience’s time. That way, you’ll represent yourself in the best possible light—both to people who already know you and to those who are just discovering you.
When done correctly, that approach will draw real engagement and create genuine invitations for people to connect, learn more, and, over time, become customers, clients, and collaborators.
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