Limitation of Liability for LorenWeisman.com

Limitation of Liability for LorenWeisman.comLimitation of liability, loren weisman

Limitation of Liability for
Loren Weisman and lorenweisman.com


limitation of liability, loren weisman


Website Usage
Loren Weisman and lorenweisman.com are not responsible for the content of communications and materials posted by users on the Website. The Website acts as a passive conduit for user-generated content distribution.

Users may not post content that Loren Weisman determines to be abusive, harassing, threatening, defamatory, obscene, fraudulent, or in violation of intellectual property rights. Commercial content or solicitation is prohibited.


Products and Services
The Website and its products and services are provided “AS IS” without warranties. Loren Weisman disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

Loren Weisman does not guarantee uninterrupted or error-free website functions, nor does it warrant the accuracy, adequacy, or reliability of the website’s materials.


Liability Limitations
As of January 1, 2025, Utah law requires minimum liability limits of $30,000/$65,000/$25,000 for bodily injury and property damage1. In accordance with this law and to the fullest extent permissible:

Loren Weisman and affiliates shall not be liable for:
a) Direct damages exceeding fees paid for the transaction in question.

b) Indirect, incidental, special, consequential, or exemplary damages, including lost profits or data.

These limitations apply to all causes of action, including contract, tort, and indemnity.

Products purchased through the Website are warranted to be of satisfactory quality and fit for their common purposes.


Acceptable Use
Loren Weisman reserves the right to take any action deemed appropriate in response to breaches of the Acceptable Use Policy.

Users are responsible for ensuring their computer systems meet technical specifications and are compatible with the Website.

Loren Weisman does not guarantee that downloadable material will be free from infection or viruses. Users are responsible for implementing sufficient security procedures.


limitation of liability, loren weisman, brand consultant
limitation of liability

Reasons for A Limitation of Liability Statement on your website

Having a limitation of liability statement on your website isn’t just a good idea—it’s a must for building trust and clarity with your audience. As Brand Communications and Optics Strategist Loren Weisman puts it, this statement isn’t about creating barriers; it’s about establishing clear and honest communication.

Protecting Your Brand

A limitation of liability clause shows that a brand is aware of its responsibilities and wants to operate ethically. By limiting potential damages and defining what they’re liable for, businesses set clear boundaries. This isn’t just about defense; it’s about being open and honest. This kind of transparency strengthens client relationships because it shows that the brand is committed to accountability while being realistic about what it can handle.

Building Stronger and More Stable Connections

Weisman often talks about the importance of creating genuine, long-term trust rather than going for quick wins or pretending to be something you’re not. A well-done limitation of liability statement reflects this mindset. It’s like having a straightforward chat with your audience about what to expect and how they’re protected. Instead of claiming to be everything for everyone, it recognizes risks and communicates them clearly. This kind of humility fits right in with Weisman’s approach to branding.

Managing Risks and Boosting Confidence

From a strategic standpoint, having a limitation of liability clause is essential for managing risks and keeping financial exposure in check. It can help cut down on the need for expensive insurance and sets up rules that can prevent issues from escalating into legal disputes. In the end, it gives both the brand and its customers peace of mind, which builds trust and allows the brand to focus on providing great service instead of dealing with unexpected problems.

In short, this clause represents a brand that values integrity, clarity, and lasting relationships. It’s a key part of a modern, ethical communication strategy.


Loren Weisman/ EnzoLor777 is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
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Weisman is also the host of the brand communications and optics podcast; Wait What Really OK.

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Limitation of Liability for LorenWeisman.com

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