Messaging and Optics Strategist Loren Weisman of FSG

FSG Messaging and Optics Strategist Loren Weisman of the Fish Stewarding Group
Loren Weisman website header with Fish Stewarding Group logo and image of Loren Weisman.

FSG Messaging and Optics Strategist Loren Weisman

Loren Weisman is a Messaging and Optics Strategist for the Fish Stewarding Group (FSG). Weisman keeps a foundational focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

Weisman is also the host of the FSG Messaging and Optics podcast; Wait What Really OK.

Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.

Image of Loren Weisman head and face in front of a blue background

Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).

Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of becoming a strategist. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.

Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.

My Mission Statement of sorts:

30 Minute Podcast Version
3 Minute Video Version
30 Second Intro Video


brand messaging strategist Loren weisman

“I believe The messaging comes before the marketing and the discovery of the brand. This allows the foundation of what it will be built on, to be understood as much as possible. Too many jump into marketing too soon. They advertise and push too much time and money at redundant approaches that are not individualized for the person, brand or product.” Says Weisman.

When the brand is built with the considerations of perception, education, protection, process and discovery, a greater authenticity can shine through. By stewarding strategic solutions with authentic methods and applications, businesses, brands and people learn how to build messaging with a voice and a set of stories with a strategy to allow them the most traction for long term conversion.

Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.

FSG also includes the divisions of FSG Development, FSG Messaging and Optics, FSG Equipping and Learning Centers, Liberating Water Directive and FSG Africa.

Wait What Really OK is an FSG messaging and optics podcast focused on the paths of authenticity for a brand, a person or a product.

For more about Loren Weisman, Fish Stewarding Group as well as an array of content..

Some of his credits include:

Over 700 Album Credits across major and independent labels.

Production credits for ABC, NBC, FOX, CBS, TLC and more

3 books with international distribution.

He is also the host of the Brand Messaging Podcast Wait What Really OK

As well as being a strategist for FSG, Weisman also has served as a keynote speaker that has spoken around the country.
brand messaging strategist

Audio Read / Audio Description of this page for American Disabilities Act (ADA Compliance) from the Messaging and Optics Page to Pod Podcast:

Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group and its branches that include FSG Messaging and Optics (FSG MNO), FSG Development, FSG Living Homes, FSG Living Buildings, FSG Living Roads, FSG Realty, Gardens of Tye as well as FSG Africa. FSG is bearing the weight of messaging, strategy, finance and development by coming along side. Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.
Fish Stewarding Group
649 Scott Street
Suite #101A
Tye, Texas, 79563-2225,
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FSG Messaging and Optics Strategist Loren Weisman of the Fish Stewarding Group