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A background of a blue brick wall with the title over it in the middle that reads do not refer me if you are a quid pro quo referral addict.

Do not refer me if you are a quid pro quo referral addict.

October 11, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Do not refer me if you are a quid pro quo referral addict. An Instead of that… Consider This blog from FSG Messaging and Optics […]

Text over mountains and sand that reads Subjective vs objective messaging.

Subjective vs objective messaging. Opinions vs facts online.

October 6, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Subjective vs objective messaging. Opinions vs facts online. An FSG Messaging and Optics Blog from Messaging and Optics Strategist Loren Weisman. Subjective vs objective messaging. […]

An image of a dark back stage of an empty arena with a series of watermarked wait what really ok logos around a centered title that reads Authentic Messaging Introductions and Impression perceptions.

Authentic messaging introductions and impression perceptions

October 4, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Authentic messaging introductions and impression perceptions is the title of s7.E10 of the brand messaging podcast Wait What Really OK. Authentic messaging introductions A great […]

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Musical Influences and Inspirations that impacted me.

September 29, 2020 FSG Messaging and Optics Strategist Loren Weisman 0

Musical Influences and Inspirations that impacted me before, through out and after my career in the music industry. These people have meant so much to […]

A featured graphic with a marbled tan and red floor in the background with a blue rectangle in the center with a white border around it with white text that reads podcast guest booking tactics.. Above is the FSG Logo as well as a center text that reads Brand Messaging Strategist Loren Weisman. The blue rectangle is surrounded by a white Fish Stewarding Group logo watermark.

Podcast guest booking tactics and podcast host soliciting

September 24, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Podcast guest booking tactics and podcast host soliciting. A blog and Podcast with FSG Messaging and Optics Strategist Loren Weisman. Podcast guest booking tactics These […]

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Consider looking into that person or company that might be stock full of the tools to fool and pitch themselves in a way that is far from the truth.
Consider looking into that person or company that might be stock full of the tools to fool and pitch themselves in a way that is far from the truth.

FSG Messaging and Optics Strategist Loren Weisman

Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group (FSG).
Focusing on the communication, connotations, engagement, compliance and stability of each brand, persona or product.
This is not marketing, advertising or branding, but more about a foundational positioning or repositioning of content, reputation and strategy for the amplification, protection and authentication of a message… in the sea of so many saying the same thing or getting flagged or penalized unknowingly online. 
 
This work is done through single or multiple sessions, as well as short packages and longer term sessions. All depending on what is desired and what is needed. 
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Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.
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