Authoring the brand of your book to make your message reach more. When you build the foundation of the branded message, it is easier for the book to get out to more people, more eyes and more reviews for more sales and promotional options.
All too often a book is written and it does not take into consideration the branding options and marketing opportunities as well as the optimization that can embellish the book. It is not about branding the book before it is written, it is about branding the book along the way, so the marketing pieces can be created faster, easier and cheaper for the best result.
From looking into the title to differentiate all the way to the different chapter titles and the stories that can make for strong supportive marketing content touches on the tip of the iceberg of options.
Also, many pieces that might get edited out of the usual book or thrown away, can be strategically placed or developed into content that will help to draw those in that know the book or have never heard of the book.