Messaging and Optics Strategist
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Brand discovery

Brand discovery is an archives tag for lorenweisman.com and focused on the articles that discuss the elements of Brand discovery to brand development.

An archives tag graphic with a blue background and a white title inside of a white outlined rectangle that reads Brand Discovery. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons. Brand discovery to brand development.

When you educate, build and protect your business the right way, with the right steps and the right organization and operation in place, the chances success, profit and sustainability dramatically improve.

Our first step is brand discovery to look at everything from a logo to the logistics…

The finances to the business filings and The compliance to the content being used to promote. 
Brand Discovery is before Brand Development!

Put another way, we look into these pieces.

Initial evaluations and discovery brand auditing
Competence analyzing
competition reviewing
intention vs perception defining
Brand Strategizing
Development Structuring
Team and Time allocating
Design implementing
Message and Market Educating
Authenticity building
Intellectual and Authority protecting
Endurance Engagement and execution plans for Profiting
Through this first stage, we are able to save hundreds of thousands that most companies spend during brand development as they continually change things around. 
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Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
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© 2021 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
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An image of the sky at night with a house and palm trees in the background. In the front the text title that reads brand messaging sampler. A bite size about me variety plate.

Brand Messaging Sampler. A bite size about me and FSG variety plate.

November 15, 2020 Loren Weisman 1

Brand Messaging Sampler. A bite size about me and FSG variety plate. A Bite Size Brand Messaging Sampler page about me, my views, my approach, […]

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Brand interrogation for development. A question sheet to help find answers.

May 6, 2020 Loren Weisman 0

Brand interrogation for development. A question sheet to help find answers. A Brand Discovery Blog from Brand Messaging Strategist Loren Weisman covering some of the […]

FSG Messaging and Optics Strategist Loren Weisman

Messaging and Optics Strategist Loren Weisman works with the Fish Stewarding Group.

Loren focuses on the authenticity, authority, psychology, liability and transparency of the message. He is also the host of the FSG brand messaging and optics podcast; Wait What Really OK.

 

Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side.

Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people.

More at the Fish Stewarding Group

Wait What Really OK logo and orange graphic alone.
Wait What Really OK Podcast With Loren Weisman.

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