Telling your story or sharing someone else’s messaging and story? Is it true for you? Or are you putting out the content, messaging and story that you think others want to hear?
Sharing another’s story and trying to make it yours is anything but authentic.
Are you telling your story and are you sure?
In a time where many seem to shift the story to make it fit for whoever is in front of them. In many cases and for many people, it is backfiring on the foundation and the authenticity of a brand or the person representing it.
Then ad AI and the prompts and who knows what they story really is or who the author is.
You can not be all things to everyone. And, in this time where too many try to be, it turns off and turns away potential connections, conversions and customers.
Is your brand messaging telling a story or is it telling your story?
“Is your brand messaging telling a story or is it telling your story?”
People are getting smarter online and reading through the false and the fake more than ever.
This is why it is not the time to be skimping on the honest communication and messaging. This is also why it is the time to layout a clear foundation of your brand discovery to brand development that showcases the true you and the true story.
Someone else’s messaging and story will not resonate with true authority in the end.
Even if you can spin the ads, the bio, the tag lines, the Ai Prompts and what ever else, your story will not be your story if it isn’t your true story. With all the fake out there, it is beginning to make people both recognize it and stay away from it. At the same time, those that have been taken or have felt foolish for believing are looking that much harder for the cracks in the story or the truth.
Adding to that, if your story, all of your personal branding communication and brand messaging strategy is rooted in the truth of you, your story and honesty, then your message will penetrate that much better.
Stay true to yourself, to your story and your beliefs.
Hone in the authenticity to achieve the view of authority in your story. it will help to make you stand out in a way you can be proud of. At the same time, help others to engage you and feel honesty from you, right from the start.
“Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”
Telling your story in segments and pieces can draw more interest and allow people to connect the pieces themselves.
Please Take the high road. Organize the messaging with the truth to have a foundation to share all things that are you and all things that are true. This approach also helps to avoid the brand force trauma that too many use to force a messaging or story down peoples throats.
Library of Congress. The psychology and perceptions of a brand misread (on my part). A Brand Communications and and Optics Blog from Loren Weisman.
A Library of Congress Visit
So in the middle of this whole stay at home order, I was looking through some old photos and found a picture of my book, The Artists Guide to Success in the Music Business from the Library of Congress.
(One, I think I was not even supposed to take.)
It reminded me of that day at the LC and the psychology and perceptions of a brand misread having to do with what I thought I would see.
Photo by Jeremy Bishop on Unsplash and what I was expecting…
The Artists Guide to Success in the Music Business Movie Poster.
This is the blah blah blah stuff…
Table of Contents Section: Publisher’s Cataloging-In-Publication Data
(Prepared by The Donohue Group, Inc.)
Weisman, Loren.
The artist’s guide to success in the music business : the “who, what, when, where, why & how” of the steps that musicians & bands have to take to succeed in music / Loren Weisman.—2nd ed., 1st Greenleaf Books ed.
p. ; cm.
Issued also as an ebook.
ISBN: 978-1-60832-578-8
1608325784
1. Music trade—Vocational guidance. 2. Sound recording industry — Vocational guidance. 3. Musicians. I. Title. II. Title:
TAG
LC Control Number
2013936454
LC Classification
ML3795 .W45 2013
Other system no.
(OCoLC)840438396
Dewey Class Number
780/.23
eBook ISBN: 9781608325795
Where to Request in LC:
Performing Arts Reading Room (Madison, LM113)
But at the bottom of all; the blah blah blah…
it read…
Where to Request in Library of Congress:
Performing Arts Reading Room (Madison, LM113)
Hope got lifted.
I imagined walking in asking for the book and watching some one retrieve it from one of the beautiful shelves in one of the cavernous areas… just like the movie.
Reality…Not so much like that.
Walking across the street from the larger and much more beautiful building that is the Thomas Jefferson Building in Washington DC…
Where I had to get an ID made and explain to three different people I wanted to see a book.
After getting the ID, I walked down the hall toward the Performing Arts Reading Room (Madison, LM113).
Two doors were there. One with this modern glass that was shaded…
(Still hopeful at this point)
Then a second door that lead me in to basically a 70’s looking high school classroom.
I was asked to fill out the authors name and the book title for two women at a desk.
One was very nice and saw that my ID matched the request. She kindly exclaimed with some excitement…
“Your book!”
Which felt nice.
The second one who went to retrieve it, said,
“This copy belongs to the government, you cant have it.”
She might have been a little low on coffee… and well, kindness that day.
It was delivered 15 minutes later.
And they wouldn’t hand it to me.
I had to sit down at a high school style table and the woman took it out of this plastic envelop. She went on to explain the book is two floors down and stored in a basement. I snuck a picture of it… as it is the only nicely leather bound edition, scrolled through it and then had to report that I was done viewing it so it could be returned and I could leave.
A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.
I was told the Music Business for Dummies Book that I wrote is also in the Library now.
I am taking their word for it and will not be heading back any time soon to see that one.
I reiterate this quote as the close. It is not a knock on me or my book. But as you look to me, my book or for that matter any author and any book, take the time to dig a little deeper to see if the depth, the experience, the intelligence and the authority is there that makes it worth the read and the time for you.
“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”
“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”
