Brand Messaging Strategy that includes your story and all the elements outside of your brand allow you to amplify the messaging and the content in your brand to stand out.
While many put a focus on a message that is only advertising based, by working to create a series of different stories that all lead back to you, you can garner greater attention. From the stories that directly relate to the business, to the stories that are all about you and have nothing to do with the business, the authenticity in you, shines through that much more.
Adding vicarious aspects, your history, your views as well as the things you love and even do not like, you connect your brand with a person and an authentic set of stories.
Brand Messaging Strategy that engages.
This becomes that much more engaging, because so many others are only messaging with a focus on advertising. It has gotten old and many are turned off by it.
This type of messaging and storytelling will also help to keep your existing audience connected while you reach out to new people. With so much messaging only focused on finding people, an authentic message can maintain the existing connections and keep those engaged instead of forgotten about.
When your brand messaging strategy engages your story and your history inside and outside of the product, you can be seen with a greater authenticity and authority. In turn, also allowing people to naturally engage and not feel like you are only there to sell to them.