Brand Messaging Strategy is an archives tag for FSG Messaging and Optics Strategist Loren Weisman Website and includes the story, authority and integrity at the foundation to allow it to reach.
Brand Messaging Strategy
Brand Messaging Strategy that includes your story and all the elements outside of your brand allow you to amplify the messaging and the content in your brand to stand out.
While many put a focus on a message that is only advertising based, by working to create a series of different stories that all lead back to you, you can garner greater attention. From the stories that directly relate to the business, to the stories that are all about you and have nothing to do with the business, the authenticity in you, shines through that much more.
This becomes that much more engaging, because so many others are only messaging with a focus on advertising. It has gotten old and many are turned off by it.
This type of messaging and how you work on telling your story will also help to keep your existing audience connected while you reach out to new people. With so much messaging only focused on finding people, an authentic message can maintain the existing connections and keep those engaged instead of forgotten about.