Is your messaging clear with your intention or is the perception of your message getting lost in the misunderstanding or negative assumptions?
Some have the best intention and the truest heart with the authentic message, but when it is shared, it does not come off right. Now, this is not about trying to make your message right for everyone, but working out a key message that can reach as many as possible with the right intention is a strong plan to activate. The perception is everything.
Is your messaging clear and still coming through?
Before you put something out, look at the headline and even search it online and on social media. How many others are saying the exact same thing? Where you might even be different in the results of what you are delivering, if it sounds like someone else that has not delivered, this can set up a problem.
Consider how others are messaging and how they are being heard and read to adjust your messaging to deliver the intention you have to as many people as possible.
Your brand messaging is not just for you, it is for everyone around you that is interested in, but also representing your brand.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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