Maintain messaging endurance is an archives tag for lorenweisman.com and part of a brand messaging talk title for brand messaging strategist Loren Weisman.
Maintain messaging endurance
Creating an impact that continues to resonate and engage both those that know you while still drawing those that do not can be one of the most effective ways to stay connected to audiences new and old. Instead of creating an impact for the moment with linear content, consider the concepts of messaging that can maintain an endurance and have a longer lasting effect.
This style of engagement may help to maintain those that already know you to stick around instead of a messaging approach that is only made to draw new people while forgetting those that have already connected.
By honoring all audiences with content that can engage the new and the old, you may find more connection and more continuity in your audiences.