Music business ghost drumming is an archives tag for lorenweisman.com and a title for brand messaging strategist Loren Weisman.
Music Business Ghost Drumming
This is part of my earlier career. Its attached to a podcast as well as a blog that explains a little of my past and how it applies to today. It is not as common practice anymore, but there was a time when it was more important to give the perception that it was the band playing all the music and that there wasn’t anyone hiding behind the curtain.
Still, from this I was able to learn a lot about people, messaging, budgets, attitudes and egos.