Messaging and Optics Strategist
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shop local shaming

Shop local shaming is an archives tag for lorenweisman.com and the title of a blog and podcast on the subjecting of some telling customers what they want.

An archives tag with the title in the center that reads shop local shaming as well as an image of Loren Weisman, the FSG logo and some social media icons on the bottom.Shop local shaming

When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away.

Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.
A poster graphic with the text on top that reads Shop Local Shaming and small business messaging missteps. In front of a Christmas Tree with colorful balls on it.

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Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Shop local shaming and small business messaging missteps.

November 27, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand […]

FSG Messaging and Optics Strategist Loren Weisman

Messaging and Optics Strategist Loren Weisman.

Loren Weisman is a Messaging and Optics Strategist for the Fish Stewarding Group (FSG). Weisman keeps his focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product. He is also the host of the FSG messaging and optics podcast; Wait What Really OK.

Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. The FSG branches include FSG Messaging and Optics, FSG Development, FSG Living Homes, FSG Living Buildings, FSG Living Panels, FSG Living Roads, FSG Realty, Gardens of Tye as well as FSG Africa. FSG is bearing the weight of messaging, strategy, finance and development by coming along side.

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