Thinking like an investor is an archives tag for lorenweisman.com and the title phrase for an article from Brand Messaging Strategist Loren Weisman.
Thinking like an investor
When you step back from being the artist and switch the mindset to how you would be looked at as an investor, it can allow you to identify holes and weaker parts of your pitch.
While you may feel very close to the message from the creative side, look at it from a financial style threat or a business threat. That is the T in the SWOT analysis. At the same time working the failure analysis is not about thinking you will be a failure. It is more about how you have addressed the issues that could fail and then saying how you will avoid them or address them if the issues arise. You can also dig deeper into swot analysis tools to improve your business as well through data driven and strategic considerations to help the messaging of what you are creating.
Thinking like an investor can make investors more confident in you.
As a brand messaging strategist, I ask all clients looking for funding to take the position in their minds and in their messaging of the investor. To think about not only what they might make but also to think about how things can go wrong but also to consider the question: How do you act when the ship is going down ?
This array of ideas from thinking like the investor to thinking like the entrepreneur will help the messaging and the pitches. To have a greater idea of the subjective vs objective messaging and how the perception of your rooted and intended beliefs can come off differently to some one that has been burned in the past.
The more you look at the wider array and work to understand the views that might be different than yours, the better your message, your pitch and your content can come across to investors, customers and media.
An archives Tag from Loren Weisman‘s Brand Messaging Strategist Website
