Look for signs like being asked about your actual goals, resources, and story; not just getting cookie cutter advice. If a consultant avoids your questions, gets defensive, or promises instant success, those are red flags.
Being transparent may help spot and fix problems before they get big; when brands are honest about mistakes and show they follow through on their promises, it’s easier for customers to stay loyal and for negative rumors to lose power.
A simple place to start is by asking, “Would I be comfortable if my next email or message was shared publicly?” If the answer is no, it might be time to rethink the tone or content, making sure every form of communication internal or external lines up with the brand’s values and promises.
Why are transparent practices essential for entrepreneurs in digital marketing, per Loren Weisman’s strategies? Loren Weisman stresses that transparent practices in digital marketing outperform hype driven methods by aligning content
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