Frequently Asked Questions is an FAQ Category for the Brand Communications and Optics Strategist Loren Weisman Website.
How does Loren measure messaging effectiveness? FAQ
Loren evaluates messaging effectiveness through both intention and perception analysis, engagement metrics, subjective and objective tones, brand clarity assessments, narrative reach, comparative and competitive benchmarks and the alignment between intended communication and audience reception across multiple platforms, social, economic, political benchmarks as well as profitable and sustainable touch points.