In an era of AI generated content, how does a brand communications strategist prevent a brand’s ‘authentic authority’ from being mistaken for ‘artificial expertise?’

In an era of AI generated content, how does a brand communications strategist prevent a brand’s ‘authentic authority’ from being mistaken for ‘artificial expertise?’

A brand communications strategist works to ensure a brand’s authentic authority by focusing on transparency, verifiable experience, and consistent messaging that AI cannot fabricate. Loren Weisman’s approach involves distinguishing genuine experts from what he terms “expired experts” or those using AI to create false authority. By developing messaging that highlights a client’s true knowledge and experience, and ensuring this is reflected consistently across all platforms, a brand’s foundation can become rooted in truth and verifiable credibility, which stands in clear contrast to the empty claims of artificial expertise with hype claims and falsely generated words.