Loren examines the intersection of AI and authentic branding, particularly addressing concerns about artificial expertise and maintaining genuine authority in an AI-saturated market. He focuses on distinguishing authentic experts from those using AI to create false authority.
How does Loren address AI’s role in brand strategy?
Loren examines the intersection of AI and authentic branding, particularly addressing concerns about artificial expertise and maintaining genuine authority in an AI-saturated market. He focuses on distinguishing authentic experts from those using AI to create false authority.
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