How does messaging differ from marketing in Loren’s methodology?
Messaging comes before marketing to establish a stable foundation[5][7]. While marketing focuses on promotion and tactics, messaging establishes the core communication framework, authenticity, and strategic positioning that guides all marketing efforts[7].
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brand communications and optics strategist,
Branding coach,
Communications and optics,
Foundations of Authentic Messaging,
How does messaging differ from marketing,
Loren Weisman,
Loren Weisman key strategies,
Messaging and Optics Strategist,
Strategic Consulting
About Brand Communications and Optics Strategist Loren Weisman
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Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. With a keen eye, ear and nose for detail as well as a passion for transparency, Loren is able to help authentic and authoritative businesses and individuals build robust brand and communication foundations that resonate in truth, tact and trajectory.
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