A simple place to start is by asking, “Would I be comfortable if my next email or message was shared publicly?” If the answer is no, it might be time to rethink the tone or content, making sure every form of communication internal or external lines up with the brand’s values and promises.
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Brand Communications and Optics FAQS
What’s one practical step a company can take to improving transparency brand communication?
A simple place to start is by asking, “Would I be comfortable if my next email or message was shared publicly?” If the answer is no, it might be time to rethink the tone or content, making sure every form of communication internal or external lines up with the brand’s values and promises. This check helps create honest habits and builds a culture where employees and customers feel respected and confident in the brand.
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Brand trust through transparency,
Company communication transparency,
Improving transparency in brand communication,
Transparent brand messaging
About Brand Communications and Optics Strategist Loren Weisman
98 Articles
Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business.
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