Look for signs like being asked about your actual goals, resources, and story; not just getting cookie cutter advice. If a consultant avoids your questions, gets defensive, or promises instant success, those are red flags.
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Brand Communications and Optics FAQS
How can I tell if the strategy I’m being offered is truly personalized for my brand?
Look for signs like being asked about your actual goals, resources, and story; not just getting cookie cutter advice. If a consultant avoids your questions, gets defensive, or promises instant success, those are red flags. A genuine brand communication strategist focuses on your message, listens to your needs, and builds a plan just for you, not just based on what’s trendy, what makes you feel good or what is easy to sell.
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