Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Transparency in Business When It Does Not Look Pretty
Transparency in business: Loren Weisman on why covering up the stages that do not look pretty is not helping, and how transparency can amplify authority.
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Policing AI Abuse: Penalties and Accountability Online
Policing AI abuse: Loren Weisman on fake reviews, falsified interactions and AI hype, and why he sees penalization and accountability as a step forward.
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Asking for Help at Work With Humility
Asking for help at work: Loren Weisman on going to whoever assigned the work when a problem comes up, instead of spinning your wheels alone.
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YouTube Algorithm: A Video Source, Not a News Source
YouTube algorithm: Loren Weisman on YouTube as a video source and not a news source, and why it keeps sending you more of what you already watch.
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Social Media Accountability Proposal: Three Strikes and You’re Viewed as a Fiction Source
A social media accountability proposal, humorous but serious: my idea of three strikes and you’re viewed as a fiction source, for anyone who presents opinions or unverified claims as facts.
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Three Audience Concept for Your Content
Three audience concept: Loren Weisman on content for people who know you well, those who heard of you in passing, and those who have never heard of you.
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Listening to Hear or Listening to Respond?
Listening to hear: Loren Weisman on hearing the full extent of what someone shares instead of preparing a response after the first 10 seconds.
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App Access to Your Information: Look First
App access to your information: Loren Weisman on what apps can upload from you, access to your phone and computer, and looking before you download.
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How I Approach Speaking on Communication, Branding, and Perception
How I approach speaking on communication, branding, and perception: talks that include audience interaction and connect with the audience, no hype, no selling from the stage, and how to book me.
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Your Story Over Keywords: Building Your Brand
Your story over keywords: Loren Weisman on how hot keywords and AI style bios blend you in, and how your own path can show your authority.