Brand Communications and Optics Short Videos
Short videos from Loren Weisman on brand communications, messaging and optics, each post with the videos, the dates and a summary of each one.
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Loren Weisman Video Shorts on YouTube: 20 More
An index of 20 short videos on communication, messaging, branding and optics, each with a date and a summary.
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12 Brand Communication Video Shorts from Loren Weisman
I try to highlight the importance of building a solid foundation before launching marketing efforts. Is your only goal to attract numbers for popularity or attract people for engagement?
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Where Do You Draw the Line with AI in Your Brand Strategy?
Some thoughts for entrepreneurs, investors, and authentic brands. AI’s role in branding and marketing has expanded even more rapidly than ever before.
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Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs
Here’s why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
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Business Continuity Plan and preparing for an unexpected loss in your company
Think of implementing strategic business continuity planning for those situations that you hope will never occur.
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A brand named Sue or a brand name that won’t get you sued?
In the world of startups and entrepreneurship, choosing the right brand name can be a critical decision that can heavily impact your business.
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Motivation vs Information. Unveiling real expertise in business and entrepreneurship
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
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Flipping the script. A fresher approach to marketing communication
No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.
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Studies Have Shown? A Study on the Claims of Fake Studies
It seems too many are out there claiming studies have shown and more often than not, having no proof of a study to show for.
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Integrity Over Ease. The True Cost of Authentic Brand Communication
My Brand Communication strategies and services might not be the easiest and are far from the cheapest, but they stand in honor, truth, transparency and are built on a solid foundation.