Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Crisis Management Optics: Prepare Before an Attack
Crisis management optics: Loren Weisman on having videos, blogs and articles ready ahead of time to point to when someone goes on the attack.
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Wordy Worded Words and AI Written Books: Podcast and Transcription
Wordy Worded Words and AI written books are the subject of this Wait What Really OK episode, an overview about why I did Wordy Worded Words.
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Fact Checking Books Before You Call It True
Fact checking books: Loren Weisman on why reading it in a book does not make it true, AI books on Amazon, popularity over authority, and citing your sources.
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Bad Music Contracts and the Artist’s Responsibility
Bad music contracts: Loren Weisman on artists who sign without looking at what they are responsible for, and why the due diligence is on the one who signs.
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One Off Experts and the Courses Built on One Win
One off experts: Loren Weisman on people who sell courses off one success, why it may not fit your path, and vetting experience before you invest.
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As Seen On Scam: Checking Paid Media Placements
As seen on scam: Loren Weisman on paid packages that place an article deep in a big media website, and how to look up the links for yourself.
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Pay for Play Magazines: Watch Out for Paid Placement
Pay for play magazines: Loren Weisman on people who pay for a pitched article, then show the magazine as proof of some level of authority.
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Phone Calls in Public and Keeping Business Confidential
Phone calls in public: Loren Weisman on loud calls, confidential conversations in coffee shops, and who might be in earshot when you talk business.
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Ads Disguised as News: Vet It Carefully
Ads disguised as news: Loren Weisman on ads placed between news headlines, an advertisement label down to a dot, and looking for substantiated information.
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Standing Strong in Your Beliefs in Front of Anyone
Standing strong in your beliefs: Loren Weisman on keeping what you stand for the same, no matter who you are standing in front of.