Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Speaking Volume: Why Your Volume Speaks Volumes
Speaking volume: Loren Weisman on being aware of your volume, posture and words, and how an excessive volume in a group can dilute your message.
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View Count and Authority: Look Beyond Popularity
View count and authority: Loren Weisman on popularity versus truth, creators chasing views to monetize, AI used to appear expert, and vetting sources.
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Buying Awards: Showcase Your Knowledge Instead
Buying awards: Loren Weisman on pay for play awards as false hype, digging into the awards others show you, and showcasing your knowledge instead.
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Filler Words in Communication: Say What You Mean
Filler words in communication: Loren Weisman on why framing like “let me tell you the truth” can dishonor a message, and on going right to the point.
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AI in Post-Production: Creating the Content First
AI in post-production: Loren Weisman on creating the core foundation of your content first, then asking AI to format it and follow best practices.
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Earned Media With an Interview Information Sheet
Earned media: Loren Weisman on an interview information sheet that shows media outlets what you know, where your content lives and how you can help.
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Engaging Your Audience Before Asking for a Follow
Engaging your audience: Loren Weisman on giving viewers a chance to experience you before you ask them to like, share, subscribe or follow.
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Vetting Coaches and Consultants Before You Work With Them
Vetting coaches and consultants: Loren Weisman on information over motivation, overnight certifications, proof of concept and not believing the hype.
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Authenticity in Brand Communication: Why It Matters
Authenticity in brand communication: Loren Weisman on popularity versus authority, rejecting hype, and building a brand on truth and real experience.
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Fake Online Course Industry Is Out of Control
The fake online course industry is out of control: the tactics behind many deceptive courses aimed at coaches, consultants and entrepreneurs, and how to vet a course before you buy.