authenticity cannot be automated

Authenticity cannot be automated is an archives tag from lorenweisman.com and a quote from Brand Messaging Strategist Loren Weisman.An archives tag graphic with a blue background and a white title inside of a white outlined rectangle that reads Authenticity cannot be automated. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons.

Authenticity cannot be automated.

In a day when everything is being automated and made a little more streamlined, consider remembering that authenticity is one thing that cant be.

In all the tricks, toys and tactics to be used to get your messaging and you out there, stay rooted to the authenticity in you and at the core. Some things will take a little longer when they are done right and they do need to be done that way. Streamline what you can technically, but please stop at the authenticity point to ensure that you are getting across as yourself with your story and your authority.

Image of Loren Weisman in black and white with text
“Authenticity can not be automated.”
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Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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