Authenticity cannot be automated.
In a day when everything is being automated and made a little more streamlined, consider remembering that authenticity is one thing that cant be.
In all the tricks, toys and tactics to be used to get your messaging and you out there, stay rooted to the authenticity in you and at the core. Some things will take a little longer when they are done right and they do need to be done that way. Streamline what you can technically, but please stop at the authenticity point to ensure that you are getting across as yourself with your story and your authority.