Loren Weisman
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authenticity cannot be automated

Authenticity cannot be automated is an archives tag from lorenweisman.com and a quote from Brand Messaging Strategist Loren Weisman.
In a day when everything is being automated and made a little more streamlined, consider remembering that authenticity is one thing that cant be.

Image of Loren Weisman in black and white with text
“Authenticity can not be automated.”

Authenticity cannot be automated.

In all the tricks, toys and tactics to be used to get your messaging and you out there, stay rooted to the authenticity in you and at the core. Some things will take a little longer when they are done right and they do need to be done that way. Streamline what you can technically, but please stop at the authenticity point to ensure that you are getting across as yourself with your story and your authority.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
Wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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Loren Weisman Links:
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Morning show messaging, performance and delivery at Fox 35.

September 17, 2020 Loren Weisman 0

The same words can be said by different people and create different results. Wait What Really OK S7.E7.#102 spotlights the morning show messaging, performance and […]

Latest Quote: 12-23-2020

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FSG Communication Intro

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Podcast * S8.E6.N129*

An image of the top half of the wait what really ok logo with a Christmas tree behind it and the title that reads Shop local shaming.

11-09-2020 Video short

An image of a blurry dock and water with the title over it that reads brand messaging videos initiating authentic engagement. Also a clear image of the dock and a picture of Loren Weisman.

Project Sample Documents

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…Consider This: * S1.E4.*

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Messaging Matters *S1.E2.*

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.

Brand Messaging Mission Statement(s):
30 Minute Podcast Version
3 Minute Video Version
30 Second Intro Video


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