Brand Communications and Optics Strategist
Posts from Loren Weisman, a brand communications and optics strategist working from Orlando, Florida. He works with authoritative businesses and individuals to build brand and communication foundations that hold up under scrutiny, highlighting real experience rather than manufactured hype.
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As Seen On Scam: Checking Paid Media Placements
As seen on scam: Loren Weisman on paid packages that place an article deep in a big media website, and how to look up the links for yourself.
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Pay for Play Magazines: Watch Out for Paid Placement
Pay for play magazines: Loren Weisman on people who pay for a pitched article, then show the magazine as proof of some level of authority.
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Phone Calls in Public and Keeping Business Confidential
Phone calls in public: Loren Weisman on loud calls, confidential conversations in coffee shops, and who might be in earshot when you talk business.
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Ads Disguised as News: Vet It Carefully
Ads disguised as news: Loren Weisman on ads placed between news headlines, an advertisement label down to a dot, and looking for substantiated information.
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Standing Strong in Your Beliefs in Front of Anyone
Standing strong in your beliefs: Loren Weisman on keeping what you stand for the same, no matter who you are standing in front of.
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Book Made With AI in 7 Hours That Didn’t Cost a Thing
A book made with AI in 7 hours that didn’t cost a thing, and is worthless: Loren Weisman on Wordy Worded Words and looking for better worth.
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Pay to Win Awards: Standing in Truth Over a Trophy
Pay to win awards: Loren Weisman on paid trophies, purchased certifications, bought rankings, and showing your authority instead of an award.
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Amazon Review System: Reviews After 90 Days
Amazon review system: Loren Weisman proposes a 90 day review system, so a product review comes 90 days after delivery, for truth and transparency.
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Special Offers in Marketing: Make Your Special Special
Special offers in marketing: Loren Weisman on monthly specials that repeat, urgency that is not real, offers that come back, and making a special special.
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Being a Podcast Guest: Let the Host Lead
Being a podcast guest: Loren Weisman on letting the host lead, making it a conversation, and not trying to take over or make it all about you.