Brand strategy
Posts from Loren Weisman on brand strategy. The approach is rooted in building a strategic blueprint for a brand before marketing is even discussed.
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False Promises With No Substance Behind Them
False promises: Loren Weisman on people who make too many claims and promises with no substance, and on asking them if you get your money back.
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Asking for Feedback: Be Ready for the Answer
Asking for feedback: Loren Weisman on being prepared to hear a view different from yours about your product, optics, branding or investment platform.
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Amazon 90 Day Review: Testing Before You Review
Amazon 90 day review: Loren Weisman on immediate reviews, testing a product for 90 days or 3 months, and bringing more truth to the reviews you write.
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One Trick Pony Experts Who Repeat the Same Three Tips
One trick pony experts: Loren Weisman on rinse and repeat YouTube types, one tip repackaged a dozen different ways, and when repeating a topic can be good.
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Humility in Media Interviews: Honor the Host
Humility in media interviews: Loren Weisman on the me of media, letting the host set the pace, curbing long answers and watching past episodes first.
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Wisdom Over Intelligence: Why There Is a Difference
Wisdom over intelligence: Loren Weisman on applying what you learn with discernment and an ethical and moral foundation in your work.
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Research vs Opinion in Branding: Ask Them Why
Research vs opinion: Loren Weisman on branding and marketing advice built on opinion, and asking for discovery, analysis and proof of market.
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Crisis Management Optics: Prepare Before an Attack
Crisis management optics: Loren Weisman on having videos, blogs and articles ready ahead of time to point to when someone goes on the attack.
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Fact Checking Books Before You Call It True
Fact checking books: Loren Weisman on why reading it in a book does not make it true, AI books on Amazon, popularity over authority, and citing your sources.
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Bad Music Contracts and the Artist’s Responsibility
Bad music contracts: Loren Weisman on artists who sign without looking at what they are responsible for, and why the due diligence is on the one who signs.