loren weisman
Posts from Loren Weisman, a brand communications and optics strategist working from Orlando, Florida. He hosts the brand communications and optics podcast Wait What Really OK and speaks at conferences and events on authentic messaging, marketing perceptions and audience optics.
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Passive Aggressive Marketing: Take Down People’s Walls
Passive aggressive marketing: Loren Weisman on guilt tripping, fear and pressured hype that put people’s walls up, and a style that invites people in.
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Sharing Your Failures and My First Recording Session
Sharing your failures: Loren Weisman on being humble and transparent about what went wrong, from a first recording session to communications.
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Feelings as Facts: Watch Out and Dig a Little Deeper
Feelings as facts: Loren Weisman on people who push opinion and feeling as fact, digging a little deeper, and the subjective versus the objective.
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Fake Fan Theories and How the Donny Theory Spread
Fake fan theories: Loren Weisman on the Big Lebowski Donny theory, how a false claim with the right optic spread, and why to vet before buying in.
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Reading Books and Expertise: Beyond the Blurry Accolade
Reading books and expertise: Loren Weisman on book counts, early wake ups, motivational hype, blurry accolades, and how someone’s experience applies to you.
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Organizing Records for Your Lawyer to Save Hours
Organizing records for your lawyer: Loren Weisman on saving emails and texts, PDFs, a spreadsheet and note sheet, and backing each point with proof.
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Fasting for Four Days: 94 Hours Into a 100 Hour Fast
Fasting for four days: Loren Weisman on what he felt 94 hours into a 100 hour fast, with prayer, sleep, energy and staying calm in a conflict.
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Deleting Old Content That No Longer Represents You
Deleting old content: Loren Weisman on taking down videos, pictures and posts that no longer represent you, even when they have a lot of views.
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Before You Respond Online, Ask One Question
Before you respond online, Loren Weisman asks you to take two seconds and ask if a reply to a comment helps you or may hurt you with new people.
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Commentary Experts Borrowing Other People’s Expertise
Commentary experts: Loren Weisman on people who shrink to the corner of the screen, comment on a true expert, and where the authority is in being a yes man.