Performance and delivery in an archives tag for lorenweisman.com and part of a brand messaging quote from Brand Messaging Strategist Loren Weisman.

Performance and Delivery
As we hone our messaging and our story to be true and get the words down to the best of our ability, there can still be an issue in the way that message is shared.
Consider paying attention to the nuances of how that story is presented and shared. Whether in person, on the phone, on a video chat or even on stage, these elements can be crucial for the most clarity from others to understand both you and your words.
Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message.
The melody, tone, dynamics and tempo can be everything in a delivery.