What are some key consulting approach factors for Loren Weisman?
Categories:
Loren Weisman,
Messaging and Optics
What are some key consulting approach factors for Loren Weisman?
“Loren Weisman is a Messaging and Optics Strategist for the Fish Stewarding Group (FSG). He focuses on communication, engagement, compliance and stability of brands, personas and products.
Experience and Expertise
•Has over 30 years of experience in entertainment industries
•Worked on over 700 albums as a drummer and music producer
•Has TV production credits for major networks
•Authored books on the music business, including “The Artists Guide to Success in the Music Business” and “Music Business for Dummies”
Consulting Approach
Weisman emphasizes:
•Authenticity and authority in messaging
•Strategic planning that considers past, present and future simultaneously
•Preemptive crisis management
•Differentiating facts from opinions and true engagement from hype
•Analyzing intentions vs perceptions in branding
Advice for Consultants
1Test and prove your ideas before presenting them as solutions
2Offer free consultations to potential clients to demonstrate value
3Build experience and authority gradually with authenticity
4Focus on sharing knowledge rather than hype
Services Offered
•Brand messaging strategy
•Messaging and Communication plans
•Blueprint and foundational formats
•Individual and short term coaching sessions
•Marketing and content planning
•Speaking engagements on brand messaging, marketing perceptions, and audience engagement
Weisman’s overall approach emphasizes ethical, accountable, and authoritative consulting with a focus on authentic messaging and strategic brand development.”
Perplexity – Sources
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