Reflecting authority or generating authority? Who do you work with? Are you working with those that are reflecting or generating authority?
Are you working with those that are reflecting authority or generating authority?
There can be a large difference.
Many coaches, consultants, self proclaimed experts, so called certified experts and an array of others make a great deal of claims that they have authority.
Unfortunately, it often times is only a reflection of someone that is generating that authority in a false or less than authoritative way.
This applies to the claims, the content, the bios, the service lists and the messaging and marketing as a whole. It seems that there are way too many out there that are so eager to present what they wish they were over being honest, transparent and being held liable for who they actually are.
From plagiarism to copying to the templates that are sold to coaches as well as AI created content and courses that give some hype certificate or certification…
The appearance or reflection of authority seems to be what many chase these days.
Are you working with those that are reflecting authority or generating authority?
So many are out there claiming to have authority or be an authority, yet all they are doing is reflecting, repeating and regurgitating someone else’s authority.
And in that lack of experience, wisdom and knowledge, while they might be able to present something that sounds good, looks good and has worked for some… it may not work for all… and can end up hurting many more than it helps.
Consider taking the time to dig in and see if those you are working with or hiring to be a source of authority are actually generating that authority… or if they are just reflecting it from someone else.
