Reflecting authority or generating authority? Who do you work with?

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Reflecting authority or generating authority? Who do you work with? Are you working with those that are reflecting or generating authority?

A textured blue background of crumpled up paper with a water mark of the Fish Stewarding Group logo in the middle. On the bottom right side, is the FSG Living Buildings Logo next to the words FSG Living Buildings. On the lower left side are the words Fish Stewarding group. In the center is a quote from Fish Stewarding Group that reads: Are you working with those that are reflecting authority or generating authority? A textured blue background of crumpled up paper with a water mark of the Fish Stewarding Group logo in the middle. On the bottom right side, is the FSG Living Buildings Logo next to the words FSG Living Buildings. On the lower left side are the words Fish Stewarding group. In the center is a quote from Fish Stewarding Group that reads: Are you working with those that are reflecting authority or generating authority?
Are you working with those that are reflecting authority or generating authority?

Are you working with those that are reflecting authority or generating authority?

There can be a large difference.

Many coaches, consultants, self proclaimed experts, so called certified experts and an array of others make a great deal of claims that they have authority.

Unfortunately, it often times is only a reflection of someone that is generating that authority in a false or less than authoritative way.

This applies to the claims, the content, the bios, the service lists and the messaging and marketing as a whole. It seems that there are way too many out there that are so eager to present what they wish they were over being honest, transparent and being held liable for who they actually are.

From plagiarism to copying to the templates that are sold to coaches as well as AI created content and courses that give some hype certificate or certification…
The appearance or reflection of authority seems to be what many chase these days.


Are you working with those that are reflecting authority or generating authority?

So many are out there claiming to have authority or be an authority, yet all they are doing is reflecting, repeating and regurgitating someone else’s authority.

And in that lack of experience, wisdom and knowledge, while they might be able to present something that sounds good, looks good and has worked for some… it may not work for all… and can end up hurting many more than it helps.

Consider taking the time to dig in and see if those you are working with or hiring to be a source of authority are actually generating that authority… or if they are just reflecting it from someone else.


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Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group (FSG).
Weisman keeps a focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product.
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Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. The FSG branches include FSG Messaging and Optics, FSG Development and FSG Living Buildings,
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Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.
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FSG Messaging and Optics Division
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FSG Phone:
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© 2024 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
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About FSG Messaging and Optics Strategist Loren Weisman 57 Articles
Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG is bearing the weight of messaging, strategy, finance and development by coming along side. Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.