Brand Interrogation for Development is not as harsh as it sounds. It is much more about the idea around of taking a deeper dive in to the root of your brand and the process architecture before you build the messaging and foundation for it.
Brand Interrogation for Development
Questions that you may not have thought of or have not yet decided what the answers will be for your vision.
These questions look at the array of your brand discovery to brand development, the brand messaging strategy, the intention vs perception elements and all the way to the subjective and objective aspects of your message and business.
As this all comes together, defining your brand messaging and the process architecture will be clearer for you and all that you are trying to reach.
By self interrogating instead of jumping the gun to fast to create your brand, it allows you to build a more comprehensive and clear vision that will work for you for a long time to come.
