Messaging comes before marketing is archives tag for lorenweisman.com and the lead of a podcast and blog that talks about messaging first.
Messaging comes before marketing
Since marketing often times makes up a great deal of different messages that can confuse an audience. With a rooted and clear messaging palette, it can be easier to get across what you want to say while having it heard close to how you want it to be understood.
When the foundation is clean, clear and solid, the marketing, advertising and additional PR can work better and together to reach a wider array of people.
