Strategic messaging and optics is an archives tag for lorenweisman.com on the FSG messaging and optics strategist website.
Strategic messaging and optics
When the approach of creativity includes a methodical look at the presence, performance and intelligence of the story, the opportunity for greater impact and resonance can occur.
When we create across an array of considerations, it allows for those considerations to reinforce the foundation of what is created. Take the time, apply the strategy and look beyond just the trending words and SEO when setting the foundation and the course of your brand and your plan.
As strategy and patience is applied to the messaging and the optics surrounding it, the results can be that of a more amplified and solid brand.
