Creating content to engage and not just to be seen is a better approach over putting out an excess of sales and pushy content to be seen. While many will push for the excess of posting and work to convince you that you need to be sharing all sorts of articles, images, videos, blogs and other posts, how does that help with your authenticity?
Creating Content to Engage
Making a plan in advance of an outline of content that can engage different audiences while connecting together and be useful over time. This gets businesses out of the mode of creating content that is only advertising or the type that is only pushing to try to be going viral.
With the editorial calendar of content that runs across a series of concepts, it can allow for greater engagement and connection. These ideas can get flushed out anywhere from the brand discovery to brand development phases as well.
Creating content to engage is an archive tag for Brand Messaging Strategist Loren Weisman’s Website