Creating content to engage and not just to be seen is a better approach over putting out an excess of sales and pushy content to be seen. While many will push for the excess of posting and work to convince you that you need to be sharing all sorts of articles, images, videos, blogs and other posts, how does that help with your authenticity?
Creating Content to Engage
Making a plan in advance of an outline of content that can engage different audiences while connecting together and be useful over time. This gets businesses out of the mode of creating content that is only advertising or the type that is only pushing to try to be going viral.
With the editorial calendar of content that runs across a series of concepts, it can allow for greater engagement and connection. These ideas can get flushed out anywhere from the brand discovery to brand development phases as well. Those concepts can include:
– Direct Selling Offer
– Education
– Opinion
– Facts for your brand
– Humorous bits and pieces
– Scare pieces (in certain circumstances)
– Directed Content for different businesses, people and groups you want to reach.
– Directed Content for media, earned media and shows
– Directed Content for speaking opportunities and Authority interviews
– Directed Content to Influencers and influencer marketing
Creating content to engage is an archive tag for Brand Messaging Strategist Loren Weisman’s Website
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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.
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Weisman Brand Messaging Strategy Services
(A subsidiary division of The Fish Stewarding Group)
207 West Plant Street #770991
Winter Garden, Florida, 34777-0991
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For some thoughts, tactics, tips and views from Loren, consider visiting any of these links:
Fish Stewarding Group Website
Loren’s Website and Blog
Loren’s Wait What Really OK Podcast
Loren’s YouTube Videos
Loren’s Instagram
Loren’s Amazon Author Page
Brand Messaging Strategy Services List
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