Creating content to engage your three audiences talk title description. An FSG Messaging and Optics podcast blog supplement for the Wait What Really Ok Podcast from Fish Stewarding Group Messaging and Optics Strategist, Loren Weisman.
Creating Content to engage your three audiences simultaneously talk title.
The missing piece in many businesses regardless of the business, service or product is the engagement of the message in its content marketing and promotion that crosses the three audiences. In this talk title, Loren digs into the ideas of creating content that has a longer endurance and better connection for businesses to share with customers, fans and strangers alike.
Marketing and content that can be built to maintain engagement, continue conversations and simultaneously build optimization, saves tons in advertising and reduces the oversaturated and overheard sell that echoes online every day. Instead of external templates of marketing companies that use the same message for competitors, creating more individualized and personalized messages and content, the message becomes so much more effective across the board.
It comes down to your authentic messaging that is aimed at all three audiences to engage.
We often lose the engagement and push to only present an advertisement. Still, engaging content can be the best advertisement you create and the best way to maintain an existing audiences attention as you reach for others at the same time.
Creating content to engage should always be the priority.
How you lead the discussions of marketing and branding can inspire the creation of the best content that will result in the highest level of engagement and conversion.
By thinking about gearing the message to the existing customer, the familiar with you but hasn’t converted person and the individual that has no idea who you are… (your three audiences) with the same content, you build a greater bond, better relationships, and an endurance audience.
In this workshop you will learn:
- How to understand the four fundamentals of psychological engagement online.
- The numerous proven benefits of three-style engagement content.
- How to create, optimize & distribute promo materials so they don’t feel like a sell.
- The five formats of content to apply to your brand messaging and marketing.
- The upside down and loose editorial calendar for yourself.
- How to spot and exploit the best message with the least cost to grow conversion.
- How to deal with 3 audiences simultaneously and remembering each of them.
- How to create a streamlined for your use or for handing off to other marketers.
Presenter Loren Weisman
Loren Weisman is a messaging and optics strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse, messaging and optics of content creation, marketing, promotion, and social media trends.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren always gravitated toward the strategic production elements as much as he did the psychological ones.
From speaking and counseling on brand messaging to brand discovery to brand decvelopment, analyzing the two sides of any vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience for clients.
Loren is also the brand messaging strategist for The Fish Stewarding Group.
The consistency in your content creation will allow for more to continue to connect with new content as they also find the old.
Download the four-page Talk Title PDF for the Creating Content To Engage Your Three Audiences Simultaneously Talk Title here: Talk Title for keynote Speaker Loren Weisman
To book Loren for this talk or others, visit https://lorenweisman.com/ for more information.
Only getting the A and Z without the B through Y, leaves you SOL. An FSG Messaging and Optics Podcast video supplement for the Wait What Really OK Podcast.