Brand force trauma can have similar effects and feelings of being physically struck. Everyday, we all experience these attacks of orders, dominant pushing and strikes of being told what we need, what we should and how we have to act now.
From being ordered to like, listen, watch, buy, tell others, review or what ever the request, it can feel like we are being screamed at, instead of talked to. It can feel like we are being pushed by force, with out being invited or even led by invitation.
Relax the brand force trauma attacks
Many so called experts talk about the high volume of content, but they seem to skirt around the idea of making it high quality content. In turn, we experience this brand force trauma of being told what we need by others, instead of being invited, asked or even being shared with.
Ass you organize your brand messaging strategy and run through the phases of brand discovery to brand development, make sure that your story is coming through and that it is rooted in a soil that is inviting, humble and true to you.
Connections that endure organically and invite people to stay in touch bring so much more endurance for engagement over assaulting people with content, orders and an excess of dominance everyday.
Telling your story, informing, engaging and inviting will beat out the yell, sell and tell in the long run. It will also help to create stronger connections that will be rooted in a better soil to allow you to continue to grow new relationships while you maintain the old.
Brand force trauma is an Archive tag for the Brand Messaging Strategist Loren Weisman Website.