Is marketing the only message in an archives tag for lorenweisman.com which is part of a quote from brand messaging strategist Loren Weisman.
This brand messaging quote from Loren Weisman asks…
Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.
As we look at our advertising, is there enough story and messaging that stays authentic and connects without pushing or pressuring. At times sharing with out expecting can resonate in a way to attract engagement over going straight to the pitch.
Messaging matter and sometimes it’s not the time to market.