Messaging and protection Archives for FSG Messaging and Optics Strategist Loren Weisman.
Messaging and protection are two words that are required to go together these days. It is not only about protecting your messaging and the branding behind it. It is also about protecting the message with your branding to ensure that the authority of your words, ideas and authenticity leads back to you.
The uniformity and continuity in the brand messaging that continues to share new ideas, but is rooted in the familiar and brand phrases that are rooted in the foundation of your brand will allow for an enduring connection.
Messaging and protection gone wrong
It goes a little backwards when people create content and messaging to just create content. The protection is not there and in turn, people steal the content and wrap it in to their own brands.
At the same time, with out messaging that clearly reminds people of the brand with out selling it, will not protect the messaging or your brand.
Make your message yours.
When the messaging comes from the blueprint of your brand and it is connected to all content, the protection and continuity will be solidified.
Prepare and protect your brand by not only creating the look, logo, colors and feel, but also the tag line, one liner, keyword phrases, signatures and core content that will spread across all the places where your message can be heard.
Set the standard of your messaging with protection so that when you message, it leads back to you and draws people to come to you. Otherwise, empty content that does not direct or invite will not help you.
