Brand messaging strategist Loren Weisman keeps a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.
Brand Messaging Strategist
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren gravitated and shifted toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.
“The messaging has to come before the marketing and the discovery of the brand. This allows the foundation of what it will be built on, to be understood as much as possible. Too many jump into marketing too soon. They advertise and push too much time and money at redundant approaches that are not individualized for the person, brand or product.” Says Weisman.
When the brand is built with the considerations of perception, education, protection, process and discovery, a greater authenticity can shine through. By stewarding strategic solutions with authentic methods and applications, businesses, brands and people learn how to build messaging with a voice and a set of stories with a strategy to allow them the most traction for long term conversion.
Some of his credits include:
Over 700 Album Credits across major and independent labels
3 books with international distribution
As well as being a branding messaging strategist and keynote speaker that has spoken around the country
Loren Weisman has consulted and assisted with:
Start Ups & Established Businesses
Real Estate Agents
Property Management Groups
Athletes, TV, Web & Viral Personalities,
Restaurants, Coffee Shops & Bars
Marketers, Advertisers & Promoters
Networking Organizations & Meeting Groups
Speakers, Lecturers & Trainers
Doctors, Medical Practices
Lawyers & Accountants
Contractors & Building Associations
Event Planners, Event Producers & Booking Agents
Authors, Literary Agents & Publishers
Musicians and Record Labels
Music Management Groups
Content Marketers & Distributors
Publicists, Artist Representation & Talent Agents
Actors, Directors & Screen Writers
Services I offer:
1. Brand Audit and Review
2. Brand Research and Analysis
3. Brand Protection and Feasibility
4. Brand designating, defining and defending
5. Brand Imagery, Logos, Colors, Typesets and Optics
6. Brand Revamping or Reinforcing
7. Brand investment or sponsorship outline
08. Strategic Branded Content Blueprinting
09. Brand Marketing and Advertising Frameworks
10. Earned Media and Free PR Schematics
11. Branding A La Carte
Some of my musical inspirations if you are interested and want a look.