Brand Messaging and Optics Strategist Quotes
Quotes focused on the authenticity, optics and honor of
your messaging and your message methodology
from Loren Weisman.
Mostly authentic is impossible. You are authentic or you are not.
Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don’t post it today.
The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the ‘right time,’ the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you, no one else
Don’t oversell what or where you are, especially in today’s industry. It is easier now than ever to be found out as a big-talking beginner or a liar. On the other hand, honesty is strength; use it.
Try holding yourself accountable to yourself. If you had to give yourself a daily, weekly, or monthly report, would you be proud to talk about what you had done, or would you need to be prettying up things, bullshitting, or lying to keep your job?
A single experience can make someone a celebrity, but it does not make them an authority.
It is not your fans or your customers’ job to market you. Stop treating them like it is.
I see many more successes and wins from those working to be better over those trying to be the best. Remove the hype, the hate and the ego in your growth to truly grow to your potential and beyond. Stop subscribing to the idea that you have to be the best.
Are you trying to control and guide truth or are you allowing truth to control and guide you?
Nodding your head, saying yeah, yeah and pretending to know things you don’t is right up there with one of the worst things you can do when you hire someone to help you and your career.
Take the time to vet the source before you make it a resource.
Carrying someone else’s weight is only going to weigh down on you and add stress, frustration, and pain. Choose who you work with and play with wisely.
You can want, wish, and dream all day, but those that prepare, work, learn, practice, and problem-solve are the ones that find success in sports, business, music, or whatever. Back up what you want with doing the work it takes to get it.
More messaging and optics strategist quotes:
“If you are working yourself to death, how can any investor feel safe, confident and secure investing in you?”
Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content.
Demanding change and justice is worlds different from devoting time and efforts to making those changes and creating that justice.
As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change.
“Not everyone has a book in them.”
Mix in consideration with your determination in the conversations or emails you start or send during solicitation.
Are they drawing up and creating a strategy made just for you? Or are they just coloring in the lines and strategies created by and for someone else?
The messaging in your sharing, pitching and marketing should invite people to want to learn more, over making them feel like don’t know anything at all.
Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.
Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content
Synchronize your messaging and online connecting with your methodology, morals and beliefs.
When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach expands.
We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year.
Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.
All too often ego can lead us to wanting for things to be right by us and for us, over making those things right overall for everyone.
The messaging has to come before the marketing and the discovery of the brand. This allows the foundation of what it will be built on, to be understood as much as possible.
Here is a link to some great bible messaging quotes too.