Library of Congress. The psychology and perceptions of a brand misread

the library of congress with text over it.

Library of Congress. The psychology and perceptions of a brand misread, A Brand Messaging Strategist Loren Weisman Blog.

loren weisman masked and unmasked

So in the middle of this whole stay at home order, I was looking through some old photos and found a picture of my book from the LC. (one I think I was even supposed to take.

It reminded me of that day at the LC and the psychology and perceptions of a brand misread having to do with what I thought I would see.

Photo of the Library of Congress
Photo by Jeremy Bishop on Unsplash and what I was expecting…

Library of (not what I was expecting) Congress

So I had this idea that the building or buildings were going to look like that scene in National Treasure with Nicolas Cage. It ended up turning in to much more humbling experience.

When I was doing a book signing in DC, I was hoping my expectation and perceptions were correct.

You might have Googled yourself? I Library of Congress -ed myself.

After the book signing, I found the information for my book, The Artists Guide to Success in the Music Business that was inside the book and registered with the LC mainly held all the usual boring numbers and information that didn’t mean anything to me.

This is the blah blah blah stuff…

Table of Contents Section: Publisher’s Cataloging-In-Publication Data
(Prepared by The Donohue Group, Inc.)
Weisman, Loren.
The artist’s guide to success in the music business : the “who, what, when, where, why & how” of the steps that musicians & bands have to take to succeed in music / Loren Weisman.—2nd ed., 1st Greenleaf Books ed.
p. ; cm.
Issued also as an ebook.
ISBN: 978-1-60832-578-8
1. Music trade—Vocational guidance. 2. Sound recording industry — Vocational guidance. 3. Musicians. I. Title. II. Title:
LC Control Number
LC Classification
ML3795 .W45 2013
Other system no.
Dewey Class Number
eBook ISBN: 9781608325795
Where to Request in LC:
Performing Arts Reading Room (Madison, LM113)

a book and an image of the reading room in the library of congressBut at the bottom it read…
Where to Request in LC:
Performing Arts Reading Room (Madison, LM113)

Hope got lifted.

I imagined walking in asking for the book and watching some one retrieve it from one of the beautiful shelves in one of the cavernous areas… just like the movie.

Reality…Not so much like that. 

Walking across the street from the larger and much more beautiful building that is the Thomas Jefferson Building in Washington DC…

I went to the James Madison Memorial Building. 

Where I had to get an ID made and explain to three different people I wanted to see a book.

After getting the ID, I walked down the hall toward the Performing Arts Reading Room (Madison, LM113).

Two doors were there. One with this modern glass that was shaded… (Still hopeful at this point)

Then a second door that lead me in to basically a 70’s looking high school classroom.

I was asked to fill out the authors name and the book title for two women at a desk.

One was very nice and saw that my ID matched the request. She kindly exclaimed with some excitement… “Your book!” Which felt nice.

The second one who went to retrieve it, said, “this copy belongs to the government, you cant have it.” She might have been a little low on coffee… and well, kindness that day.
Book on a desk table

It was delivered 15 minutes later. And they wouldn’t hand it to me. I had to sit down at a high school style table and the woman took it out of this plastic envelop. She went on to explain the book is two floors down and stored in a basement. I snuck a picture of it… as it is the only nicely leather bound edition, scrolled through it and then had to report that I was done viewing it so it could be returned and I could leave.

A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.

I was told the Music Business for Dummies Book that I wrote is also in the Library now.

I am taking their word for it and will not be heading back any time soon to see that one.

Loren Weisman is a Brand Messaging Strategist and Contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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Library of Congress. The psychology and perceptions of a brand misread

About Loren Weisman 100 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.