authenticity and authority

Authenticity and authority is an archives tag for lorenweisman.com and a core theme of the articles on the brand messaging strategist Loren Weisman website.An archives tag graphic with a blue background and a white title inside of a white outlined rectangle that reads authenticity and authority. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons.

Authenticity and authority

Authenticity and authority mean everything in a world that is lacking so much of it online right now. To set your message in a clear and professional foundation of truth, proof and professionalism.

So much hype and advertising talk is out there, that when you take an approach of sharing and engaging with real information that is more informed than it is selling, it allows for better connections.

Showcasing what you know with information and the continuity of it allows for those to have a true sense of you. These days too many are focused on the sell and the sell alone, while putting less energy in to showing why someone should listen to them, work with them or buy their product.

Authority comes from proof, not promotion and authenticity comes from the delivery of information and not just they hype about the information you claim to know.

Showcase these elements in a world where it is rare to stand out and be heard over the oversaturated hype and fakes. Take the time to delivery your voice and your message with your validity. This will deliver an engagement that will be seen as different from many using the same old tired methods.

An image of Loren Weisman smiling in a blue shirt and white baseball cap with the text in the upper right corner that reads brand messaging strategist Loren Weisman
“Your Authenticity and Authority can be two of the core elements of your entire messaging foundation for better engagement.” – Loren Weisman

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics.
Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren is also the host of the brand messaging podcast; Wait What Really OK.
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