Pitching your podcast to guests with authenticity and authority.

pitching your podcast to guests, loren weisman, branding strategist

Pitching your podcast to guests with authenticity and authority is a brand messaging podcast blog supplement for Wait What Really OK Podcast Episode 85.pitching your podcast to guests, sound kitchen, lore weisman

Pitching your podcast to guests today

There are a lot of podcasters that want to create the hype behind a show that far surpasses the actual show. And, instead of giving off a better impression, they end up putting up red flags as well as keeping the show in a low rating with low listenership. While it is not always as cool to state a true listening count, it comes off a great deal better than claiming to have a potential audience of millions.

Do not use the iHeartRadio vague numbers when pitching your podcast to guests

An example of the above is when people claim they have a listenership of the iHeartRadio reach. And a lot of podcasters do. They claim that since iHeart can reach millions, they have that in listenership. This is similar to the radio shows that claim the listenership during a nationally syndicated show is what they get in a local drive time or local and small market morning show.

Point being, when you pitch from numbers to the type of show it is, stop with the excess hype and start with the sense of the show, how you interview, where the show is shared and how the show works. Even if the show is not a major player and doesn’t have top-level listenership, it can serve as a great tool for others to want to promote because you bring something better to the table.

Promoting and pitching your podcast to guests should invite the right types to your show.

If you will have any and every guest with any and every topic on your show, then how is it special and how will it draw? Apply the authenticity to your interviews, your messaging and your pitch. Talk about how you run a show, what you like, what you don’t like and how you put your own creative spin on a medium that is losing some speed and interest.

Make shows that compound and grow your theme over trying to make every show some kind of viral sensation and lastly, have fun. Take it seriously but not too seriously. Let the show showcase you, your brand and your personality as it highlights and showcases the personalities and professions of others.

Interview Information Lead Sheet
Adding a sheet about you, what you talk on and what you are about can help too.

Here is an example of my Interview Information Lead Sheet 
podcast solicitation tips, wait what really ok, loren weisman, mountains

Episode 85 called podcast solicitation etiquette tips for both hosts and guests on the brand messaging podcast Wait What Really OK Podcast below or on  Spreaker, Spotify, Google Podcasts, Apple Podcasts, Anchor, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

The brand messaging podcast video supplement for Wait What Really OK Podcast episode 85 is titled: How do you pitch yourself as a guest for an interview or show?.

*****************************************************
Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.
*****************************************************
Weisman Brand Messaging Strategy Services
(A subsidiary division of The Fish Stewarding Group)

207 West Plant Street #770991
Winter Garden, Florida, 34777-0991
*****************************************************
For some thoughts, tactics, tips and views from Loren, consider visiting any of these links:
Fish Stewarding Group Website
Loren’s Website and Blog
Loren’s Wait What Really OK Podcast
Loren’s YouTube Videos
Loren’s Instagram 
Loren’s Amazon Author Page
Brand Messaging Strategy Services List
*****************************************************

Pitching your podcast to guests with authenticity and authority

About Loren Weisman 100 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.