Pitching your podcast to guests with authenticity and authority is a brand messaging podcast blog supplement for Wait What Really OK Podcast Episode 85.
Pitching your podcast to guests today
There are a lot of podcasters that want to create the hype behind a show that far surpasses the actual show. And, instead of giving off a better impression, they end up putting up red flags as well as keeping the show in a low rating with low listenership. While it is not always as cool to state a true listening count, it comes off a great deal better than claiming to have a potential audience of millions.
Do not use the iHeartRadio vague numbers when pitching your podcast to guests
An example of the above is when people claim they have a listenership of the iHeartRadio reach. And a lot of podcasters do. They claim that since iHeart can reach millions, they have that in listenership. This is similar to the radio shows that claim the listenership during a nationally syndicated show is what they get in a local drive time or local and small market morning show.
Point being, when you pitch from numbers to the type of show it is, stop with the excess hype and start with the sense of the show, how you interview, where the show is shared and how the show works. Even if the show is not a major player and doesn’t have top-level listenership, it can serve as a great tool for others to want to promote because you bring something better to the table.
Promoting and pitching your podcast to guests should invite the right types to your show.
If you will have any and every guest with any and every topic on your show, then how is it special and how will it draw? Apply the authenticity to your interviews, your messaging and your pitch. Talk about how you run a show, what you like, what you don’t like and how you put your own creative spin on a medium that is losing some speed and interest.
Make shows that compound and grow your theme over trying to make every show some kind of viral sensation and lastly, have fun. Take it seriously but not too seriously. Let the show showcase you, your brand and your personality as it highlights and showcases the personalities and professions of others.
Interview Information Lead Sheet
Adding a sheet about you, what you talk on and what you are about can help too.
Here is an example of my Interview Information Lead Sheet
Episode 85 called podcast solicitation etiquette tips for both hosts and guests on the brand messaging podcast Wait What Really OK Podcast below or on Pandora, Amazon Music, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Anchor, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
The brand messaging podcast video supplement for Wait What Really OK Podcast episode 85 is titled: How do you pitch yourself as a guest for an interview or show?.
Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
Pitching your podcast to guests with authenticity and authority