Telling your story is part one of a two part series in getting the authenticity of your brand across correctly. The second part is telling the truth in your story. While that might seem obvious, there are a lot of people that are shifting their story to the audience that they are trying to win over.
Now, adjusting your story in truth is fine, but altering the truth to make your story work for different people is where it can lead to trouble.
Telling your story with authenticity.
As you work from your brand discovery to brand development and set the tone, the table of contents and the messaging you share inside of your brand, your content and everything else, it has to connect and stand true.
With the root of your brand messaging settled in the truth, you stand out from the many that shift their stories to sound like what people want to hear, over the truth. And with so many starting to see through and identify the false content, it is all the more of a reason to stay true with your story.
You can work on telling your story in different ways, through different types of content, but make sure you are making it your story and a true one. Beyond being honest, moral and reinforcing your brand with the facts that can be proven, your brand messaging strategy and the foundation of it will allow for easier content to be made, distributed and optimized. Finally, with the continuity and clarity, this content will compound and each video, blog, image and audio can do that much more to support the ones that came before and the pieces that are coming next.