Brand messaging blueprint strategies for creative careers.
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Brand messaging blueprint strategies for creative careers PDF
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Loren Weisman Speaking and Information Outline Page
Creativity mixed with strategy, security and humility may bring greater opportunity for those in and out of the more creative arts and entertainment fields when it comes to brand messaging.
This talk focuses on an array of the tactics, optics and metrics for application across the production, protection and performance of your messaging.
Creating authentic messaging with your story allows for the strategy, products, and security to come together correctly and create a melody that can be heard over the same old harmonies sung by everyone else.
Many creatives and creative entrepreneurs can lose sight at times of how many others, while sharing their art or their creativity which may be worlds different, can look the exact same to others.
As many artists and creatives request support, create and share content, reach out to market and promote, there is often a disconnect with the fact that their audience has perceived that they have heard it all before.
Walk with the wise to make wiser decisions over traveling in circles of hype and false prophet types.
“All hard work brings a profit, but mere talk leads only to poverty.” – Proverbs 14:23 NIV
This goes for fans, customers, investors, media and so on. By taking that into account and setting up a series of strategies in a messaging blueprint format, it can allow for that voice to be heard in melody over sounding off in harmony and unison with the masses.
This talk’s touch points include the creation of authentic messaging, the protection of the messaging, the brand and the subsidiary content elements as well as some steps to consider in promoting and presenting to customers, fans, professionals and investors inside and outside of the specific creative field.
- Tools for creating authentic messaging with perception and over saturation in mind.
- Tactics to grow engagement by aligning your story to indirect elements.
- Strategies for blueprinting messages to be a substitution, replacement or backup to gain greater opportunities.
- Core directions for enhancing the online security of your core brand and primary messaging elements.
- Actionable solutions to reinforce to content, the products and the pictures of your brand.
- Deconstructing and vetting the hearsay, half-truths, expired truths, un-relatable truths and overnight expert hype for your path.
(Even some who have seen success but do not know how to help… Just because they came through an experience, does not mean they have the experience or ability to help someone else.)
- A performance plan for handling the subjective to the objective messaging online and off.
- Connecting and differentiating the elements of intention and perception in your content.
- Steps to becoming a more secure investment or better sponsor.
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics. He also the host of the brand messaging podcast; Wait What Really OK.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).
Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
Some of his credits include:
Over 700 Album Credits across major and independent labels.
3 books with international distribution.
He is also the host of the Brand Messaging Podcast Wait What Really OK
As well as being a branding messaging strategist and keynote speaker that has spoken around the country.