Brand Messaging Podcast Blueprint Strategy
When a strategy is pieced together that creates a personalized template that works for you, your podcast and your creativity, it can allow for your podcast creation to become more streamlined and also have a greater impact and reach with every podcast you put up.
Below is a break down of a template starter for a personalized podcast blueprint strategy.
In creating a document in word or even excel where you can fill in all the pieces for each episode, it allows for the most useable content.
The duality of creating the strategic content to reinforce the creative content can allow each for podcast episode to have that much more long term endurance, connection and conversion.
By creating a strategic podcast blueprint, it can allow you to fill in different pieces for different episodes and ideas in a more organic and creative way that will allow for a calmer as well as a more engaging way to build your podcast
Brand Messaging Podcast Blueprint Strategy.
The list breaks out as this:
- Primary Phrases
- Secondary Phrases
- Plot Outline
- Plot Summary
- The Quote
- Body and Signatures
- 2500 and under
- The Image
- Cover Graphics
- Other Graphics
- Lead Tags
- Dash Tags
- Comma Tags
- Hash Tags
- Post Leads
And the break down of each of these and why…
That first phrase for the title of the podcast. No more than four words if you can help it. And, something that can be searched on and serve you down the line.
The other primary could be another part of the title. Two phrases that anchor the titling of the episode.
Over 50 characters with spaces
Under 60 Characters with spaces.
A headline title that is focused on the story and content of the episode.
Secondary phrases can include some two to four word phrases that tie to the episode, from the quote (mentioned below) or from the tagline.
Creating that tagline for the episode, an additional source and summary of the show.
This is the fast summary, under 239 characters. Simple, quick and clear.
This one is more than 239, a long paragraph or two short ones. Again, extended summary.
Adding a quote that can be pulled and is listed in the body of the text that you upload the podcast as well as creating a graphic for it, can help to reinforce the authority of the quote being yours. Consider following the quote blueprint guide to add that extra punch to it.
This is the detailed description of the episode.
Two to three paragraphs.
The body and the signature, is all the content above, as well as the signature and call to action for the podcast. This can serve as the blog content too.
Certain distributors are looking for no more than 2500 characters total with spaces to upload. It can be wise to write out the entire content and put in a blog, then as you upload the episode, cut down to 2500 and under, using that content and signature for your anchor upload.
Create the show. Sometimes, it can be helpful to do the above first, other times, creating the show and then doing the content second can work. It is up to you and what you are feeling. It is not about a perfect order, but more so the order that works for you.
In production, you do not need the perfect microphone, the perfect sound, the perfect delivery. Sites like Garageband as well as running a show through an AI equalizing site like Auphonic can be more than enough.
Do not buy into the need to have the perfect sound.
Consider keeping the focus on the authenticity of the content.
The background picture or picture of an individual that is a guest. Have a root image, more preferably one you took over free use or free license.
This can be used as the anchor image for your cover graphic and additional graphics.
Your lead square graphic. 3000 x 3000 pixels preferred, but minimum of 1400 x 1400.
Adding logo, anchor image, title and basic details.
Poster graphics, Header and footer graphics, quote graphics and other supplemental graphics that tie to the core image and create additional visuals for the episode. This can include show sheets and show cards as well.
Add the tags in order of their importance that you want to list them in. Because IMDB allows 50, go for 50. Tags no longer than four words with a focus on the words in the title of the episode as well as the phrases that tie to the brand and name off the podcast, host and if applicable; guests.
These are the same lead tags, but with commas after each phrase. This can make it easier to cut and paste in sites that requires the tags to comma places like Auphonic.
The max hash tags that can be used in a given spot is 30.
To add the hash tags in order of importance, so they will be easy to add to posts can save time. On most social pages, add no more than 2 to 3.
Consider creating a few post leads and advanced headlines that are not all the same. You can also use different hash tags and different podcast links from this document to help differentiate the posts.
With a show that is anchored on a site like Spreaker, it will automatically distribute to other sites if you have set that up. For easy promotion, after a show has gone up, consider adding the addresses to a distribution section to be able to share a series of different links to the show.
I keep this list for mine. (It makes sharing easier)
Podcast Website Page:
Show Page on IMDb:
Anchor Episode Upload (Spreaker):
Episode Page on IMDb:
Associated Blog: (if you have written one)
Available on Pandora at:
Available on iHeartRadio at:
Available on Apple Podcasts at:
Available on Amazon Music at:
Available on Spotify at:
Available on Radio.com at:
Available on Radio Public at:
Available on Stitcher at:
Available on Google Podcasts at:
Available on Podbean at:
Available at Castbox at:
Available on Podcast Addict at:
Available on Breaker at:
Brand Messaging Podcast Blueprint Strategy Close:
From an example standpoint, you can look at episodes from the Wait What Really OK Podcast which follow the above formatting… and by wisdom a house is built.
Also, adding podcast and episodes to as many distributors, sites like IMDb and other podcast distribution engines can help each episode compound and grow for more effectiveness as a whole.