Music business ghost drumming. Being a ghost in the machine.

A featured image with a background of a tan wood walled recording studio with a title in the center that reads music business ghost drumming. Being a ghost in the machine.

Music Business ghost drumming. Being a ghost in the machine is the title of The Brand Messaging Podcast Wait What Really OK S6.E09.N112 hosted by Brand Messaging Strategist Loren Weisman who was a former ghost drummer at one time.
A header graphic in blue with the title music business ghost drumming as well as the FSG logo, the Wait What Really OK logo, an image of Loren Weisman and social media icons on the bottom.

Music business ghost drumming? Yup.

Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album.

On a completely different level, these ghost players not only served to help the recording, but they also served to help the messaging, the brand and the optics of the band or artist.

A centered graphic with the episode cover over the background of a recording studio.

It took humility and it took honor. It is hard to have a whole bunch of people asking you to prove your work., For others, friends would play the guessing game. I would just stick with the, I can not confirm or deny and leave left it at that.

There was also the nasty side of it. Walking in to a toxic zone where someone had been told they were not going to play on the track or album. Then you are the one showing up to do the work and while the producer, engineer and label people are happy to see you, there was some pretty raw feelings coming from the band.

A recording studio int he background with 40 podcast site icons and the podcast episode graphic in the center.

In most cases for most session artists, it as never about trying to take the gig away. It was a one time job. Many session players and ghost players had that duality of being creative but also clearly understanding the music business is a business.

Not being credited on the album did not mean you were not getting credit and building your resume.

The producers, studios, and labels were quick to learn about and keep names on files of those that could handle the work and keep their mouths shut.

A quote graphic with the text that reads Your mistakes arent learning experiences if you arent learning from them. with the episode cover of the podcast and a darker recording studio in the background
Your mistakes arent learning experiences if you arent learning from them.

Being a ghost in the machine.

And I noticed in replacing some of the players that just played it off like it was a simple mistake and not a big deal… that I would some times be called back for the next album under the same circumstances. It was a common occurrence of arrogance that tied to motivation. Artists making excuses for mistakes as learning experiences and yet they never learned a thing from the last time.

Your mistakes arent learning experiences if you arent learning from them.

It was a challenge and yet at the same time, some of the best times of my career. In this podcast, I dig into the concepts of music business ghost drumming, but also how many musicians served as a ghost in the machine.

An image with a drumset in a large room with the text Wait What Really OK and the cover graphic of the Wait What Really OK in the right upper corner.

I also try to dispel some of the negative connotations and how in some ways, the ghost session players can relate well to messaging and the optics of today.

If you want to read more about this, beyond the podcast, I wrote two books on the Music Business, The Artists Guide to Success in the Music Business and Music Business For Dummies. 

This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.
A podcast cover with the Wait What Really OK logo in the front with the text above it that reads Music Business Ghost Drumming. Being a Ghost in the Machine. In the background, it is a recording studio.

Telling your story or sharing someone elses brand messaging and story?
A Couple Brand Messaging Podcast Listening Links:
Apple Podcasts
Amazon Music
Google Podcasts
Podcast Addict
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
A rectangular graphic with the title text that reads Music Business Ghost Drumming. Being a ghost in the machine. On the bottom it reads pay no attention to the guy behind the curtain with an image of a tan wooded recording studio in the background.
Music Business ghost drumming. Being a ghost in the machine.
A footer graphic in blue with an image of Loren Weisman, some text and a series of social media icons.
About Loren Weisman 57 Articles
Loren Weisman is a brand messaging and Optics strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.